When we started 444% one of the main objectives was to release records that feel timeless, and are likely to stay that way.
Louie’s a perfect example, drawing on inspirations of the 60s, 70s and 80s, but filtered through his unique 2020s lens.
It’s a massive cliche but Louie’s music does somehow manage to sound as though it’s from the past but also fresh and of his time. It’s a rare trick and it’s what makes Omw 4ev a classic.
“It’s about real love that you work for,” Louie says. “We call a lot of songs love songs, but often they really aren’t love songs, they’re infatuation songs. They feature love that is obsessively beginning or tragically ending while claiming foreverness, but beginnings and endings don’t last forever. Forever is in the middle of things, in those parts of live and love where you are just participating in a process. So in a world where you’re either coming or going, I wanted to celebrate the part where you’re on your way… forever!”
Omw 4ev is also the first piece of vinyl ever produced by Louie or 444%. The first pressing is available, via our shop.